Barber Power Law Group Franchise Attorneys
Representing Franchisors, Franchisees + Entrepreneurs


Should I use the symbol ™ or ® for my trademark? 

We get this question every time we help with a trademark.  Using the ™ symbol asserts your rights in a mark and helps to eliminate doubt as to its usage.  Also, the ™ symbol can be used even if the trademark has not been filed with the state of federal government.

On the flip side, the ® symbol can only be used with registered trademarks or service marks.  (We will touch on the difference between a trademark and a service mark another day).  Once your trademark is registered you should immediately begin using the ® symbol to legally put the world on notice of your actual use of the trademark.

This is just a quick overview of trademarks.  For more information, please call our office at (980) 202-5679 or email us at to discuss your trademark rights.